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	<title>Free Business Article Free Back Link</title>
	<link>http://www.aboutbusinessarticle.com</link>
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	<pubDate>Wed, 20 Aug 2008 14:05:01 +0000</pubDate>
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		<title>voip business phones</title>
		<link>http://www.aboutbusinessarticle.com/2008/08/20/voip-business-phones/</link>
		<comments>http://www.aboutbusinessarticle.com/2008/08/20/voip-business-phones/#comments</comments>
		<pubDate>Wed, 20 Aug 2008 14:05:01 +0000</pubDate>
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		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.aboutbusinessarticle.com/2008/08/20/voip-business-phones/</guid>
		<description><![CDATA[<p>VOIP Business Phones<br />By <a href="http://ezinearticles.com/?expert=Max_Bellamy">Max Bellamy</a></p>


<p>VOIP is short for "Voice Over Internet Protocol" and is used in conjunction with IP (Internet Protocol) Telephony, Internet telephony, and Broadband Phone. This procedure is implemented ...]]></description>
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<p>VOIP Business Phones<br />By <a href="http://ezinearticles.com/?expert=Max_Bellamy">Max Bellamy</a></p>
<p>VOIP is short for &#8220;Voice Over Internet Protocol&#8221; and is used in conjunction with IP (Internet Protocol) Telephony, Internet telephony, and Broadband Phone. This procedure is implemented while routing of voice conversations over Internet. A VOIP telephone call is made by using a computer. Voice data gets transmitted through Internet, instead of normal telephone transmission lines. Voice over IP system can also be used on Local Area Networks.</p>
<p>VOIP telephony service is not as efficient as compared to conventional telephone service providers. Conventional telephones use dedicated transmission lines to carry telephone signals, while Internet is constantly carrying all kinds of data. It simultaneously transfers voice data too. Internet connections usually have greatly different upstream and downstream data flow rates. This could result in significant reduction in voice data flow rate and consequently, voice quality.</p>
<p>VOIP to VOIP phone calls are usually free, regardless of the service provider. If a person calls from a VOIP system to a conventional landline or GSM mobile telephone, then the caller may have to pay the charges.</p>
<p>Two types of &#8220;non-internet based&#8221; to VOIP communication systems in use today are DID or Direct Inward Dialing and &#8220;access numbers&#8221;. DID system works by making direct connection between caller and VOIP user. However, the &#8220;access numbers&#8221; system requires callers to input extension number of the VOIP user. Access numbers are usually charged as a local call to callers and free to VOIP users. A DID usually has a monthly fee. There are also DID systems which allow free use at the VOIP end but the charges are paid by the caller.</p>
<p>Phone services when implemented via VOIP, are virtually free or cost much less compared to conventional telephone service providers. Cost savings mainly result from use of a single network to carry voice and data. When users have required network capacity, they can use VOIP at no additional cost.</p>
<p><a target="_new" href="http://www.e-businessphones.com">Business Phones</a> provides detailed information on Business IP Phones, Business Phone Etiquette, Business Phone Numbers, Business Phone Services and more. Business Phones is affiliated with <a target="_new" href="http://www.e-BusinessPhoneSystems.com">Affordable Business Phone Systems</a>.</p>
<p>Article Source: <a href="http://ezinearticles.com/?expert=Max_Bellamy" target="_new">http://EzineArticles.com/?expert=Max_Bellamy</a><br /><a href="http://ezinearticles.com/?VOIP-Business-Phones&#038;id=407773" target="_new">http://EzineArticles.com/?VOIP-Business-Phones&#038;id=407773</a></p>
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		<title>how to tame the buying beast inside your customer</title>
		<link>http://www.aboutbusinessarticle.com/2008/08/20/how-to-tame-the-buying-beast-inside-your-customer/</link>
		<comments>http://www.aboutbusinessarticle.com/2008/08/20/how-to-tame-the-buying-beast-inside-your-customer/#comments</comments>
		<pubDate>Wed, 20 Aug 2008 13:39:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.aboutbusinessarticle.com/2008/08/20/how-to-tame-the-buying-beast-inside-your-customer/</guid>
		<description><![CDATA[<p>How To Tame The Buying Beast Inside Your Customer<br />By <a href="http://ezinearticles.com/?expert=Evalin_Tonara">Evalin Tonara</a></p>


<p>When used effectively, classified ads can be one of the quickest and most inexpensive ways to increase your sales. A well written classified ad can generat...]]></description>
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<p>How To Tame The Buying Beast Inside Your Customer<br />By <a href="http://ezinearticles.com/?expert=Evalin_Tonara">Evalin Tonara</a></p>
<p>When used effectively, classified ads can be one of the quickest and most inexpensive ways to increase your sales. A well written classified ad can generate thousands in sales, yet could cost you pennies to write and run.</p>
<p>What if you can understand and control your customer s mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I m not talking about a magic trick or lay down a lesson of motivation. It s about understanding the different reactions made by the human mind in various situations. I m going to briefly discuss 3 key aspects of psychological secrets that you can apply in your promotion efforts for a certain increase in customer response.</p>
<p>They are:<br />
1. Curiosity<br />
2. Because / Reason Why<br />
3. Greed</p>
<p>Curiosity</p>
<p>What is it? Curiosity can be defined as &#8220;the desire to know the unexplored&#8221; in simple terms. People want to know things that many others don t know. They like to discover the secrets that only some people know. The desire to know is a compelling force in marketing, so we have:</p>
<p>* Secrets of the Diet Industry Uncovered<br />
* What Time Share Companies Don t Want You To Know<br />
* Misteries of A Youthful Appearance Revealed<br />
* The Hidden Keys of Car Buying</p>
<p>Because / Reason Why</p>
<p>Telling people a valid reason for your action is another great influencer in human behavior. People will trust you if you can offer a reason for what you are doing. Say you offer a 50% discount on your digital cameras for the last 10 days in this month. People are too smart today and start to think it s probably because you want to get rid of your defective products or because its 2 days before the expiry date (in case of food items). Wouldn t you and I think the same way when we see a similar message?</p>
<p>Give them a true believable reason. For example, let s say you have a slow time of the year and you want to increase your business during this period. Make a special, limited time offer. Offer to throw in an extra free bonus or a special discount simply because it s your &#8220;slow time&#8221; and you need to pay your staff anyway.</p>
<p>Don t you think people will believe it? If you can give a solid reason for a particular action, people will have no doubts about what you say - there is simply very little room for doubt.</p>
<p>Greed</p>
<p>People are greedy. I m not talking about food but greedy in a marketing perspective. Everybody feels from &#8220;what s in it for me&#8221; syndrome. They really want to know how your product can benefit them. Notice that, the &#8220;customer s will buy benefits and not products&#8221;. Confused? You ll see what I mean in a minute.</p>
<p>Analyze the following list of benefits written about a digital camera.</p>
<p>* Can store over 200 photos<br />
* Supports every color you can see<br />
* Manual included so you can start even if you have no previous experience</p>
<p>This will certainly open the eyes of a person who has an idea of bu ying a camera one day. This is in complete contrast to the following, where the product is described.</p>
<p>* Has a memory of 6000k<br />
* Supports 16-bit colors<br />
* 60-page manual included</p>
<p>Customers don t want a memory of 6000k, but they want to store 200 photos. Get it? You must clearly tell the customer how will they benefit by buying your product. You can then describe the product itself, when they are looking for more information.</p>
<p>Here is a list of five qualities common to successful small business advertising campaigns:</p>
<p>1. Zero in on Your Best Prospects<br />
2. Set Yourself Apart from the Crowd<br />
3. Demonstrate Value<br />
4. Focus on client problems<br />
5. Require Action</p>
<p>For more visit the website =><a target="_new" href="http://www.advertisingguidelines.com">http://www.advertisingguidelines.com</a></p>
<p><a target="_new" href="http://www.advertisingguidelines.com">Evalin Tonara</a></p>
<p>Article Source: <a href="http://ezinearticles.com/?expert=Evalin_Tonara" target="_new">http://EzineArticles.com/?expert=Evalin_Tonara</a><br /><a href="http://ezinearticles.com/?How-To-Tame-The-Buying-Beast-Inside-Your-Customer&#038;id=337605" target="_new">http://EzineArticles.com/?How-To-Tame-The-Buying-Beast-Inside-Your-Customer&#038;id=337605</a></p>
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		<title>how do i convert microsoft word to a pdf file</title>
		<link>http://www.aboutbusinessarticle.com/2008/08/20/how-do-i-convert-microsoft-word-to-a-pdf-file/</link>
		<comments>http://www.aboutbusinessarticle.com/2008/08/20/how-do-i-convert-microsoft-word-to-a-pdf-file/#comments</comments>
		<pubDate>Wed, 20 Aug 2008 13:08:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.aboutbusinessarticle.com/2008/08/20/how-do-i-convert-microsoft-word-to-a-pdf-file/</guid>
		<description><![CDATA[<p>How Do I Convert Microsoft Word to a PDF File?<br />By <a href="http://ezinearticles.com/?expert=Dean_Mapa">Dean Mapa</a></p>


<p>It s really quite easy to convert Microsoft Word to a pdf file, or rather, a Microsoft Word document to a pdf file.</p>

<p>Method 1. This is the easiest if you have ...]]></description>
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<p>How Do I Convert Microsoft Word to a PDF File?<br />By <a href="http://ezinearticles.com/?expert=Dean_Mapa">Dean Mapa</a></p>
<p>It s really quite easy to convert Microsoft Word to a pdf file, or rather, a Microsoft Word document to a pdf file.</p>
<p>Method 1. This is the easiest if you have Adobe Acrobat installed in your hard drive. Take note that you need the full program of Adobe Acrobat and not just the Adobe Acrobat Reader, which is free to download.</p>
<p>If you don t have Adobe Acrobat, you can purchase it from http://www.adobe.com or you can read on to find out where you can convert Microsoft Word to a pdf file.</p>
<p>Assuming you have Adobe Acrobat in your hard drive, we can also assume the conversion program, Acrobat Distiller, has been automatically installed as well. In this case, open the Microsoft Word document you want to convert to a pdf file.</p>
<p>Click on File at the menu on top of the document. Then click Print. A dialogue box will appear. If you have one or more printers connected to your computer, they will be listed there. One of the options will be Acrobat Distiller. Click on that. The conversion will then begin.</p>
<p>After a few moments a dialogue box appears prompting you to save the document. It will have the same file name of the original Word document but with a pdf extension. You can change the file name if you want. Choose the directory where you want to save the file and then click on the Save button.</p>
<p>Once the file is converted and saved, Acrobat automatically opens with the saved file so you can look at how your Word document appears as a pdf file. You can also do finishing touches such as encrypting the file so it can t be changed by the reader. This is good if you re selling the documnet as an e-book and you don t want it altered by those who buy it.</p>
<p>Method 2. This is what you can do if you don t have Adobe Acrobat installed. You can download a free converter at http://www.primopdf.com. It works the same way as Method 1 above, the difference is you print to PrimoPDF</p>
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		<title>visualizations and affirmations</title>
		<link>http://www.aboutbusinessarticle.com/2008/08/20/visualizations-and-affirmations/</link>
		<comments>http://www.aboutbusinessarticle.com/2008/08/20/visualizations-and-affirmations/#comments</comments>
		<pubDate>Wed, 20 Aug 2008 13:08:05 +0000</pubDate>
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		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.aboutbusinessarticle.com/2008/08/20/visualizations-and-affirmations/</guid>
		<description><![CDATA[<p>Visualizations and Affirmations<br />By <a href="http://ezinearticles.com/?expert=Diane_Chester">Diane Chester</a></p>


<p>If you could have a perfect day in your business, what would that day look like? What time would you wake up and how would you feel? What would be the first thing you would ...]]></description>
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<p>Visualizations and Affirmations<br />By <a href="http://ezinearticles.com/?expert=Diane_Chester">Diane Chester</a></p>
<p>If you could have a perfect day in your business, what would that day look like? What time would you wake up and how would you feel? What would be the first thing you would do? How would the people you come into contact with act towards you?</p>
<p>Every day that you do business without a visualization of how things can be you are losing money. Visualizations are extremely important to your success. But what are they?</p>
<p>Have you ever worried about something in detail? Ever play it over and over in your mind and imagine how it will probably turn out? Well then you have experience with visualizations. You see, worry and fear are visualizations in reverse. So if you can worryyou can visualize.</p>
<p>Setting goals is extremely important in any business. You need to know what you are working towards. But you have to believe those goals are possible for you or you will lack the motivation to shoot for them. And in goal settingseeing is believing. You need to see it if you are ever going to believe it. And that is where visualizations enter in.</p>
<p>Visualizations are a picture you have in your mind or a feeling you have about something. It is what makes something real for you. It is one thing to say that a trip to the Caribbean would be nice. But it is quite another to picture yourself lying on the beach, surrounded by white sand and crystal clear blue water. To get a picture so clear that you can almost taste the Pina Colada! Now THAT is motivation to take that trip! If you picture that every day and go over it again and again in your mind you WILL be taking that trip!</p>
<p>Visualizing is having faith in something you want. Worry is having faith in things you don&#8217;t want. Remember, if you can see it, you can BE it.</p>
<p>Affirmations are just as strong. An affirmation is something that you write or say repeatedly and these can be either positive things or negative things. If you keep saying &#8220;I&#8217;ll never be able to do that&#8221;, then guess what? You won&#8217;t. Typically whatever you say after the words &#8220;I am&#8221;, &#8220;I can&#8221;, &#8220;I will&#8221; will become true for you. Consequently whatever you say after the words &#8220;I&#8217;m not&#8221;, &#8220;I can&#8217;t&#8221; or &#8220;I won&#8217;t&#8221; will also be true for you.</p>
<p>So sit down and visualize your goals. Do you want a new car? Then find one you like. See yourself in the drive&#8217;s seat. Maybe even test drive it. Make it real for you.</p>
<p>I asked at the beginning of this article what your perfect day in your business would be like. A good exercise would be to sit down and right out your ideal day. From the time you get up in the morning until the time you go to sleep, what would that ideal day consist of. Put it into as much detail as possible. And read it every day. Visualize that perfect day for you.</p>
<p>Then write out your goals and visualize them. Remember to always write in the present tense, not the future. Don&#8217;t say &#8220;I want to have a new car&#8221;. Say &#8220;I have a new car&#8221;. Write in the positive, not the negative. Say &#8220;I have more than enough money&#8221; and not &#8220;I am not broke&#8221;</p>
<p>Determine what your &#8220;end game&#8221; is. What do you need to achieve all your goals?</p>
<p>If you can determine what your goals are, visualize yourself in that position and write out your affirmations I have no doubt you will achieve much success!</p>
<p>Diane Chester, Success Coach<br />
<a target="_new" href="http://pseinfo.payitforward4profits.com">http://pseinfo.payitforward4profits.com</a></p>
<p>Article Source: <a href="http://ezinearticles.com/?expert=Diane_Chester" target="_new">http://EzineArticles.com/?expert=Diane_Chester</a><br /><a href="http://ezinearticles.com/?Visualizations-and-Affirmations&#038;id=562243" target="_new">http://EzineArticles.com/?Visualizations-and-Affirmations&#038;id=562243</a></p>
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		<title>tips for working more efficiency in office</title>
		<link>http://www.aboutbusinessarticle.com/2008/08/20/tips-for-working-more-efficiency-in-office/</link>
		<comments>http://www.aboutbusinessarticle.com/2008/08/20/tips-for-working-more-efficiency-in-office/#comments</comments>
		<pubDate>Wed, 20 Aug 2008 13:05:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Business]]></category>

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		<description><![CDATA[<p>Tips For Working More Efficiency In Office!<br />By <a href="http://ezinearticles.com/?expert=Chee_Shai_Choon">Chee Shai Choon</a></p>


<p>When you are working in a consultancy office like me in Malaysia, it is quite common that you will be an all round worker. i.e. you have to handle a lot of p...]]></description>
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<p>Tips For Working More Efficiency In Office!<br />By <a href="http://ezinearticles.com/?expert=Chee_Shai_Choon">Chee Shai Choon</a></p>
<p>When you are working in a consultancy office like me in Malaysia, it is quite common that you will be an all round worker. i.e. you have to handle a lot of project from design level until construction level. It also includes the management level works.<br />
Below are some tips for working more efficiency:</p>
<p>1. Every day, all corresponding letters or faxes must be attended immediately. Avoid any delay on these. Else you will receive a number of complaints from client. Unless the request needs a lot of attention, then you have to arrange a time to attend it.</p>
<p>2. Any return calls must proper manage. Select a best time for you to return call.</p>
<p>3. It is recommended that to do any brain thinking works in early morning because it is the best time for thinking. Try not to do any brain thinking works after any site visits especially in the hot afternoon. It also not recommended that when your emotion is bad such as angry.</p>
<p>4. If you feel tired than push the entire difficult tasks to another time, else what you do now will have a lot of mistakes. When human is tired, performance is low.</p>
<p>5. During meeting, try to answer any questions arise and resolve in meeting. But if you are not sure about something, remember not to commit it.</p>
<p>6. Try not to do long overtime work such as every day work until 1am or 12am morning. Next day start working in 7am. Overtime works for short period only. If you continue for a few weeks, you will find that you will be tired in day works. As a result, your performance will drop. This is not to ask you to lazy.</p>
<p>7. After a long working period, a tea break is a good time for you to relax. You will be more effective when you return to work.</p>
<p>8. When you assign any duty for your workers, bear in mind that you have to follow up with them through out the process. Do not last minute, call up them and ask for results! If your workers not doing your works, then how?</p>
<p>9. Project files management is important. Every completed project must be proper filed. No doubt that you may feel that this is waste of time but it will be helpful when you are looking for this project file after say 3months. If you put else where, you will be required a search for project file. Sometime, it consumes half a day or more. In a way, you are wasting your valuable time.</p>
<p>10. Project files management also important in computer filing system. Do not simply save you file any where in hard disk. Put into a proper folder and with good naming to folder. If some file had a lot of amendment, one of the ways is to save in date format. After some time, you can trace it more effectively. Remember to backup your files more frequently, you will not know when your hard disk is going to damage, your computer attacked by virus and etc.</p>
<p>11. Try to manage necessary thing to be brought to site! Do not left any things in office when you go for site visits. Otherwise you have to pay another journey to there. You will not feel it when is near by. How about to trip that need a day journey?</p>
<p>Reading Level: Beginner. <a target="_new" href="http://www.civilstructural.com.my/">http://www.civilstructural.com.my/</a></p>
<p>Article Source: <a href="http://ezinearticles.com/?expert=Chee_Shai_Choon" target="_new">http://EzineArticles.com/?expert=Chee_Shai_Choon</a><br /><a href="http://ezinearticles.com/?Tips-For-Working-More-Efficiency-In-Office!&#038;id=475184" target="_new">http://EzineArticles.com/?Tips-For-Working-More-Efficiency-In-Office!&#038;id=475184</a></p>
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		<title>do you have a to dont list</title>
		<link>http://www.aboutbusinessarticle.com/2008/08/20/do-you-have-a-to-dont-list/</link>
		<comments>http://www.aboutbusinessarticle.com/2008/08/20/do-you-have-a-to-dont-list/#comments</comments>
		<pubDate>Wed, 20 Aug 2008 13:05:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Business]]></category>

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		<description><![CDATA[<p>Do You Have a To Don t List<br />By <a href="http://ezinearticles.com/?expert=Stephanie_Ward">Stephanie Ward</a></p>


<p>As a business owner you may struggle with the question of how you will be able to get everything done. This is especially true for independent service professionals and solopr...]]></description>
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<p>Do You Have a To Don t List<br />By <a href="http://ezinearticles.com/?expert=Stephanie_Ward">Stephanie Ward</a></p>
<p>As a business owner you may struggle with the question of how you will be able to get everything done. This is especially true for independent service professionals and solopreneurs. There are only so many hours in the day, this isn&#8217;t going to change. So something else has to.</p>
<p>And if you spend almost all of your time working in your business, you don&#8217;t have time for the rest of your life. Isn&#8217;t it true that some of the reasons you started your own business were so you would have more freedom and fun? If you are stressed out and not able to get the right things done, then your business isn&#8217;t serving you in the way you intended.</p>
<p>The answer is to only focus on the main drivers of your business. The kind of things that are the most important to the growth of your business. I know, I can hear you saying that your business is different and you have dozens of important things you must do. The truth is that not everything is equally important. It&#8217;s really a matter of choice and you are the one who can decide how you choose to spend your time.</p>
<p>In many cases, in your heart you may know what the most important things are, but somehow loads of other things seem to get in the way. This is where a &#8220;to don&#8217;t&#8221; list can come in handy. So instead of a long list of things to do, try turning it around and focusing on what you don&#8217;t want to do. This will help you stay focused on the right things by default.</p>
<p>To get started, make a list of all of the things you are going to stop doing, things that are not directly connected to the core of your business.</p>
<p>Here are some examples of things for a &#8220;to don&#8217;t&#8221; list:</p>
<p>* Don&#8217;t schedule meetings with everyone who asks me</p>
<p>* Don&#8217;t check e-mail every 10 minutes</p>
<p>* Don&#8217;t spend hours thinking about small things like the best font type</p>
<p>* Don&#8217;t get lost surfing the internet</p>
<p>* Don&#8217;t keep doing things manually that I can automate</p>
<p>Once you have your list ready, keep it in a place where you can see it.<br />
As you begin each day, think about what you want to accomplish and remind yourself of what you will NOT be doing. As you take action throughout the day, be aware of your activities and check to see if something you are doing is on your &#8220;to don&#8217;t&#8221; list - if it is, stop doing it immediately! You can always add new things to your list as you become more aware of how you spend your time.</p>
<p>After awhile, you will automatically notice a &#8220;to don&#8217;t&#8221; and you will choose not to do it before you get lost in the activity and wonder where the last hour(s) went.</p>
<p>You can also use your &#8220;to don&#8217;t&#8221; list as a way to set stronger boundaries for yourself, and your business. Saying no to certain things makes the things you do choose to say &#8216;yes&#8217; to, that much more clear and powerful.</p>
<p>It&#8217;s fun to make a list of all of the things you don&#8217;t have to do. So why not get started and see how many things you can identify that are not supporting the creation of a profitable business. You will be surprised at how much more you can get done in less time, still grow your business, and have a life.</p>
<p>&copy; Stephanie Ward, 2007</p>
<p>WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER OR WEB SITE?<br />
You can, as long as you include this information with it:<br />
Life &#038; Business Coach Stephanie Ward helps business owners<br />
set their profits on fire! Grab your copy of the FREE Special Report<br />
 7 STEPS TO ATTRACT MORE CLIENTS IN LESS TIME&#8217; plus<br />
free monthly profit tips at: <a target="_new" href="http://www.fireflycoaching.com">http://www.fireflycoaching.com</a>.</p>
<p>Article Source: <a href="http://ezinearticles.com/?expert=Stephanie_Ward" target="_new">http://EzineArticles.com/?expert=Stephanie_Ward</a><br /><a href="http://ezinearticles.com/?Do-You-Have-a-To-Dont-List&#038;id=413955" target="_new">http://EzineArticles.com/?Do-You-Have-a-To-Dont-List&#038;id=413955</a></p>
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		<title>developing an eye for detail</title>
		<link>http://www.aboutbusinessarticle.com/2008/08/20/developing-an-eye-for-detail/</link>
		<comments>http://www.aboutbusinessarticle.com/2008/08/20/developing-an-eye-for-detail/#comments</comments>
		<pubDate>Wed, 20 Aug 2008 12:34:22 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.aboutbusinessarticle.com/2008/08/20/developing-an-eye-for-detail/</guid>
		<description><![CDATA[<p>Developing an Eye for Detail<br />By <a href="http://ezinearticles.com/?expert=Ron_Kaufman">Ron Kaufman</a></p>


<p>I flew Business Class on one of the world's largest airlines and found myself in a chair padded for pleasure.</p>

<p>This up-to-date seating boasts an impressive list of features...]]></description>
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<p>Developing an Eye for Detail<br />By <a href="http://ezinearticles.com/?expert=Ron_Kaufman">Ron Kaufman</a></p>
<p>I flew Business Class on one of the world&#8217;s largest airlines and found myself in a chair padded for pleasure.</p>
<p>This up-to-date seating boasts an impressive list of features: reclining back with adjustable lumbar support, extended leg rest, electronic &#8216;rolling massage&#8217;, adjustable headrest with padded wings, two reading lights, a power point for laptop computers, a telephone, Internet connection, special built-in pouch for personal effects, large video screen with 14 movie selections, 19 audio channels, and noise-canceling headphones.</p>
<p>I was so impressed, I decided to write some positive feedback for the airline on the spot. I asked the friendly cabin crew member for a &#8216;comment card&#8217; and a pen.</p>
<p>She handed me a pen from her pocket that read &#8216;Narita Tokyu Hotel&#8217; and said she would look for a comment card, but wasn&#8217;t sure if there were any aboard.</p>
<p>She returned a few moments later and handed me an airline writing kit with three postcards, two envelopes, and two sheets of airline stationery in an attractive blue folder. And she confirmed there were no comment cards aboard.</p>
<p>I thought that was odd. Simple comment cards are cheap to print, easy to use, and fast to hand out and collect. The fancy writing kit costs the airline much more, yet it doesn&#8217;t help solicit customer feedback.</p>
<p>Stranger still was the pen: &#8216;Narita Tokyu Hotel&#8217;?</p>
<p>&#8216;Don&#8217;t you have any airline pens?&#8217; I asked.</p>
<p>She blushed and replied &#8216;No. We used to carry them, but we don&#8217;t any more. But passengers still ask us for pens all the time, so we take extra ones from the hotels where we stay.&#8217;</p>
<p>&#8216;Really?!&#8217; I laughed. &#8216;The airline installed these great new seats and hands out fancy writing kits, but doesn&#8217;t carry inexpensive plastic pens on board for passenger use?&#8217;</p>
<p>She grinned sheepishly and brought me a sample of what the airline does provide for Business Class passengers who wish to write: a small golf pencil. About three inches long, these little blue pencils are sharp as a tack and emblazoned with the airline&#8217;s name and logo in white.</p>
<p>I am sitting in a world-class airline seat. I can get a classy, expensive writing kit just by asking. But if I seek a ballpoint pen, the airline gives me a tiny pencil made for golf.</p>
<p>A cost-savings effort was to blame. The cabin crew explained that too many passengers kept asking for the pens.</p>
<p>How penny foolish! When a Business Class customer takes an airline pen home, that airline&#8217;s name is seen every time the pen is used. An average pen lasts hundreds if not thousands of uses. In advertising terms, that&#8217;s a lot of brand name impressions on the existing customer base.</p>
<p>But who gets all those valuable advertising impressions in this airline&#8217;s case? The &#8216;Narita Tokyu Hotel&#8217;!</p>
<p>Well, not quite. Another hour into the flight the same cabin crew member came back with a shy request, &#8216;Excuse me, Mr. Kaufman. Can I have the pen back, please? Another passenger needs it&#8217;</p>
<p>
Key Learning Point<br /> <br />
&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p>Be sure your products keep pace with industry improvements. Other airlines must take note of this airline s terrific seating. For long-haul flights in upper-class travel (where airline profits are made), seat enhancements do make a difference. But don t neglect the little things that make a difference to your customers.</p>
<p>
Action Steps<br /> <br />
&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p>Examine your product improvement budgets. Where are you spending? Where are you saving money? Will your customers notice the impact?</p>
<p>Ron Kaufman is an internationally acclaimed educator and motivator for partnerships and quality customer service. He is author of the bestselling &#8220;UP Your Service!&#8221; and founder of &#8220;UP Your Service College&#8221;. Visit <A HREF="http://www.UpYourService.com" TARGET="_new">http://www.UpYourService.com</A> for more such Customer Service articles, subscribe to his Newsletter, or to buy his bestselling Books, Videos, Audio CDs on Customer Service from his secure <A HREF="http://www.UpYourService.com/shopping" TARGET="_new">Online Store</A>. You can also watch Ron live or listen to him at <A HREF="http://www.RonKaufman.com" TARGET="_new">http://www.RonKaufman.com</A>.</p>
<p>Article Source: <a href="http://ezinearticles.com/?expert=Ron_Kaufman" target="_new">http://EzineArticles.com/?expert=Ron_Kaufman</a><br /><a href="http://ezinearticles.com/?Developing-an-Eye-for-Detail&#038;id=325050" target="_new">http://EzineArticles.com/?Developing-an-Eye-for-Detail&#038;id=325050</a></p>
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		<title>the five biggest marketing mistakes made by personal trainers and fitness professionals</title>
		<link>http://www.aboutbusinessarticle.com/2008/08/20/the-five-biggest-marketing-mistakes-made-by-personal-trainers-and-fitness-professionals/</link>
		<comments>http://www.aboutbusinessarticle.com/2008/08/20/the-five-biggest-marketing-mistakes-made-by-personal-trainers-and-fitness-professionals/#comments</comments>
		<pubDate>Wed, 20 Aug 2008 12:25:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.aboutbusinessarticle.com/2008/08/20/the-five-biggest-marketing-mistakes-made-by-personal-trainers-and-fitness-professionals/</guid>
		<description><![CDATA[<p>The Five Biggest Marketing Mistakes made by Personal Trainers and Fitness Professionals<br />By <a href="http://ezinearticles.com/?expert=Lea_Woodward">Lea Woodward</a></p>


<p><strong>Mistake #1 - Failing to Focus on the BENEFITS that your Product or Service offers your Customers and Clients</s...]]></description>
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<p>The Five Biggest Marketing Mistakes made by Personal Trainers and Fitness Professionals<br />By <a href="http://ezinearticles.com/?expert=Lea_Woodward">Lea Woodward</a></p>
<p><strong>Mistake #1 - Failing to Focus on the BENEFITS that your Product or Service offers your Customers and Clients</strong></p>
<p>If you go to buy a TV, what are you actually buying? Are you buying the equipment&#8230;the combination of electronics and wires and the casing that surrounds it? Or are you actually buying the BENEFITS of the TV&#8230;the sound you will hear, the picture you will see, the pleasure you will get from flopping down in front of a widescreen TV to enjoy your favourite movie, perhaps the significance and joy that you get from owning a TV larger than the your neighbour across the road!</p>
<p>If you can understand the following principle, your marketing will instantly improve:<br />
People don&#8217;t buy your product or service. They buy the benefits that your product or service offers them.</p>
<p>But this assumes you understand the benefits of your services yourself!</p>
<p>Do you know why your existing clients work with you? If not, ask them! You may find that the reasons differ&#8230;one may work with you because of the motivation you bring, another because of the fun you inject into their training, another because you help them feel better about themselves.</p>
<p>So spend some time getting clear on what exactly your benefits are and then make sure that you articulate them precisely in all of your marketing communications.</p>
<p><strong>Mistake #2 Relying on just one or two main forms of Marketing </strong></p>
<p>As a personal trainer of CHEK professional, you are probably using one or two main forms of marketing to grow your business. Perhaps you use word of mouth referrals or ads in your local gym?</p>
<p>If you really want to grow your business, your aim should be to set up a multi-level marketing machine that works tirelessly for you to generate new clients on an ongoing basis. And that combines several marketing forms in one.</p>
<p>You do not want to fall into the trap of so many trainers, who go all out to get new clients, spend their time training those clients &#038;amp forget about marketing for a while, then when those clients leave, have to spend a few weeks or months getting more. Do you?</p>
<p>So what additional forms of marketing are there? Have a look at the following:</p>
<p>
<ul>
<li>Direct mail </li>
<li>Referrals </li>
<li>Advertising </li>
<li>Pay Per Click </li>
<li>Telephone marketing </li>
<li>Email marketing </li>
<li>PR </li>
<li>Joint Ventures </li>
</ul>
<p>What would happen if you were to double the number of marketing strategies that you currently use, consistently over the next few years?</p>
<p><strong>Mistake #3 - Running Ineffective Advertising</strong></p>
<p>Have you ever spent a few hundred pounds to advertise in the local Yellow Pages? Do you know how successful it was for you? What your return on investment was?</p>
<p>Many personal trainers &#038;amp fitnessprofessionals get caught up in spending money they do not really have on advertising.</p>
<p>It can be a highly effective way of generating new clients and increasing your business but it can also be a costly mistake.</p>
<p>The main causes of an ineffective advertising campaign are:</p>
<p>
<ul>
<li>Badly written adverts </li>
<li>Lack of testing to see how successful it is </li>
</ul>
<p>Before you consider advertising in anything, consider this:</p>
<p>Make sure you write compelling &#038;amp action-oriented copy. Get your prospective clients to take action once they have read your ad. Either calling or emailing to get a free report or some form of response. This is the only way you will know if your advert is working for you or not.</p>
<p>Make sure you get the headline right as this is your only chance to get somebody to read your ad. If the headline is rubbish, they will not read further than that..</p>
<p><strong>Mistake #4 - Not Communicating Effectively with Existing or Former Clients</strong></p>
<p>Your best immediate sources of additional profits and increased business are your existing or former clients. These are the people who you have already invested time, energy and money with to create a relationship. They know you, they trust you, hopefully they have enjoyed training with you. Because of this it is normally five to ten times easier to get an existing client to buy from you again, than it is to get someone to buy from you for the first time.</p>
<p>You might then be asking, if this is true, why do so few businesses do this well?</p>
<p>Think about some of the companies who do. Amazon for example. Do you get their emails telling you about new books they have recently released that might be of interest to you, based on your previous purchases? That is a great example of keeping in touch with existing customers.</p>
<p>Imagine th: if you could keep your existing clients in a ready &#038;amp willing to buy state so that if you suggest a great new service or product, they are just desperate to buy would you want that?</p>
<p>So if you apply this principle to your business, here are some useful questions to answer:</p>
<p>
<ul>
<li>How often do you communicate with your existing or former clients? </li>
<li>What do you have to offer your existing or former clients? </li>
<li>What are you not offering existing or former clients that you could be offering them? </li>
<li>When did you last send a letter to your former clients? </li>
<li>When did you last email them? Did you measure the response? </li>
<li>When did you last call them? </li>
</ul>
<p>When you do communicate with them, what more could you be doing to clearly explain the specific benefits that they will experience?</p>
<p>Here are some more useful questions to maximize your relationship with existing or former clients: Do you spend at least 15 minutes each month thinking of an exclusive offer you can make to your clients? Do you say thank you&#8217; to yourclients either by letter, email or telephone? Do you ask your clients for referrals?</p>
<p>If, as a personal trainer of CHEK professional you have a limited service or product line, do you know of additional companies, products or services that your clients could benefit from?</p>
<p><strong>Mistake # 5 - Not using Email Marketing Effectively </strong></p>
<p>Would you like to be able to communicate directly with your existing clients and potential clients for free, any time you like and as often as you like? Anywhere in the world? For free!!</p>
<p>Well, with email marketing you can.</p>
<p>The power of the internet is immense. Where else can you market to people who are looking for just what you provide precisely at the moment that they are looking for you?</p>
<p>Where else can you find out instantly whether there&#8217;s a market for a new service or product you are thinking of offering?</p>
<p>To make email or internet marketing work for you, you must:</p>
<p>
<ul>
<li>Capture the email details of every potential, interested client </li>
<li>Use the emails to contact these potential, interested clients on a fairly regular basis </li>
<li>Personalise your email communications</li>
</ul>
<p>If you can avoid these 5 big mistakes when marketing your personal training or fitness-based business, then you will be ahead of most of your competitors and easily attract new clients.</p>
<p>Lea Woodward is the UK s Leading Business Coach for Fitness Professionals. She runs a 12 month Business Success Programme for a limited number of private clients and a 6 Week Ultimate Fitness Marketing Programme. To find out more about Lea, visit her website, <a target="_new" href="http://www.LeaWoodward.com">http://www.LeaWoodward.com</a></p>
<p>Article Source: <a href="http://ezinearticles.com/?expert=Lea_Woodward" target="_new">http://EzineArticles.com/?expert=Lea_Woodward</a><br /><a href="http://ezinearticles.com/?The-Five-Biggest-Marketing-Mistakes-made-by-Personal-Trainers-and-Fitness-Professionals&#038;id=347651" target="_new">http://EzineArticles.com/?The-Five-Biggest-Marketing-Mistakes-made-by-Personal-Trainers-and-Fitness-Professionals&#038;id=347651</a></p>
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		<title>do you make these 10 mistakes when making financial decisions</title>
		<link>http://www.aboutbusinessarticle.com/2008/08/20/do-you-make-these-10-mistakes-when-making-financial-decisions/</link>
		<comments>http://www.aboutbusinessarticle.com/2008/08/20/do-you-make-these-10-mistakes-when-making-financial-decisions/#comments</comments>
		<pubDate>Wed, 20 Aug 2008 12:17:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.aboutbusinessarticle.com/2008/08/20/do-you-make-these-10-mistakes-when-making-financial-decisions/</guid>
		<description><![CDATA[<p>Do You Make These 10 Mistakes When Making Financial Decisions?<br />By <a href="http://ezinearticles.com/?expert=Bruce_Hokin">Bruce Hokin</a></p>


<p>When dealing with decisions using Cost Benefit techniques it is very important to follow the proven principles. The health of your company and you...]]></description>
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<p>Do You Make These 10 Mistakes When Making Financial Decisions?<br />By <a href="http://ezinearticles.com/?expert=Bruce_Hokin">Bruce Hokin</a></p>
<p>When dealing with decisions using Cost Benefit techniques it is very important to follow the proven principles. The health of your company and your reputation depend on it. If these rules are not followed then your decisions could be flawed.</p>
<p>Let s start, shall we?</p>
<p>Mistake #1. Not exploring all options.</p>
<p>It is human nature to want to think about the problem quickly, make a decision (instead of looking for the best decision) as soon as possible and move on.</p>
<p>There are many tools available to assist in thinking creatively to ensure all possible options are canvassed PRIOR to the decision being made.</p>
<p>For Example: If a decision is to be made regarding the company s business systems, close study would need to be given to ensure all feasible software providers were involved. Not only would you need to look at software providers but also hardware sources and bureau services. Also, will the future direction of the business mean that simply replacing &#8220;like with like&#8221; be suitable? Also is the &#8220;do nothing&#8221; option viable?</p>
<p>Mistake #2. Not assessing the options correctly.</p>
<p>If you deal with Mistake #1 and generate many options, how are you going to know which options are worth pursuing? You need a recognised, tested and proven method to assess these options so that the best ones can be chosen for implementation.</p>
<p>Cost Benefit Analysis is the proven, accepted method use to make these choices. The Cost Benefit method is easy to understand and implement.</p>
<p>Cost Benefit Analysis is used around the world by big business and many governments when investment decisions and funding allocation questions need a resolution.</p>
<p>Cost Benefit Analysis provides a clear, unambiguous method that shows which proposal will provide the best Benefit Cost Ratio and should be funded (all other things being equal).</p>
<p>Mistake #3. Not funding the best option.</p>
<p>Once the best option is decided upon then you need the confidence to fund that decision. Cost Benefit Analysis models clearly outline the assumptions, the costs, benefits, and the method of adjusting for changes in purchasing power over time.</p>
<p>You can be confident in funding the decision if all the elements of the analysis are correct and agreed upon.</p>
<p>The final answer from the model is the Benefit Cost Ratio. Benefit Cost Ratios of greater than 1 also translate into increased shareholder value - a must for successful companies.</p>
<p>The opposite is also true. Benefit Cost Ratios of less than 1 will destroy shareholder value. You would not normally fund decisions with this result.</p>
<p>Mistake #4. Not standardising this method across the company.</p>
<p>There are many benefits to be gained by training appropriate staff and implementing this method across the company for all financial decisions. Some of these are listed below:</p>
<p>- Shortens decision-making time</p>
<p>- Reduces arguments in financial decision meetings</p>
<p>- Subjectivity is reduced</p>
<p>- Sign-off by responsible managers is made easier</p>
<p>- More time available for CEO to plan and direct</p>
<p>Mistake #5. Wasting time at meetings debating the method - not the proposal.</p>
<p>Since Cost Benefit Analysis provides clear assumptions, costs, benefits and a final answer, the time taken discussing the method is reduced. This is especially marked if this method is agreed across the company BEFORE it is used.</p>
<p>More time can then be applied to discussing the data and the assumptions, not the method, allowing managers to spend more time on other tasks.</p>
<p>Mistake #6. Using methods that do not include ALL Cost Benefit components.</p>
<p>There are certain elements to Cost Benefit Analysis that are critical to its success and confident decisions. These are listed below:</p>
<p>- Net Present Value</p>
<p>- Appropriate Discount Rates</p>
<p>- Clear explanation of assumptions</p>
<p>- Use of Benefit Cost Ratio</p>
<p>- Thinking widely on all options including &#8220;do nothing&#8221;</p>
<p>- Inclusion of non-financial benefits</p>
<p>- &#8220;Cradle to Grave&#8221; view of costs and benefits</p>
<p>If you are assessing other Cost Benefit texts or sites make sure all these items are included.</p>
<p>Mistake #7. Not selling the final decision appropriately.</p>
<p>Once the decision has been made to fund a particular proposal, it is important to sell this to the interested stakeholders. These stakeholders could be employees, unions, shareholders, the press, other executives, special interest groups or funding providers.</p>
<p>Selling a decision that used Cost Benefit principles is easier. The method is clear, tested, proven and easy to understand. This makes it more likely to be accepted.</p>
<p>Mistake #8. Not reviewing the decision once it is implemented.</p>
<p>The decision has been made and the proposal funded it has been sold to the stakeholders and it has been implemented. It has been operating for at least a year. Now what?</p>
<p>It is time to review the decision, its implementation, the model s assumptions and the decision process. These aspects are made easier since all the critical aspects of the proposal were included in the initial deliberations.</p>
<p>This review can take into the following items to see if lessons can be learned so the same mistakes (if there are any) are not made on the next proposal:</p>
<p>- Did the proposed costs and benefits actually occur?</p>
<p>- Were the original model assumptions correct?</p>
<p>- Could the decision process be improved?</p>
<p>- Could others have assisted in the decision process?</p>
<p>- What lessons can we learn?</p>
<p>Mistake #9. Not learning from the past mistakes.</p>
<p>Had this method been implemented for past decisions then lessons learnt from past mistakes could be applied to the decisions at hand. It is important for the health of the business to implement these principles now - before other mistakes and sub-optimal decisions are made.</p>
<p>Mistake #10. Not training all potential decision-makers in the correct method.</p>
<p>It is important to ensure that all potential decision-makers are trained in the same method. It will only cause friction if these are differing ideas of the correct method.</p>
<p>I have found that it works best if the CEO can be convinced then he/she sells/directs it to the other decision-makers as the only way to present proposals in future.</p>
<p>Bruce Hokin is an experienced accountant (FCPA). His main interests are in better decision-making and Cost Benefit Analysis training. You can find more of his in-depth FREE articles, a FREE Newsletter and FREE e-zines at his website.</p>
<p>To sign up for his comprehensive, downloadable Cost Benefit Analysis training program just go to his website. You could be using this technique in under 2 hours!. All these benefits are available at <a target="_new" href="http://www.thecostbenefitcoach.com">http://www.thecostbenefitcoach.com</a></p>
<p>Article Source: <a href="http://ezinearticles.com/?expert=Bruce_Hokin" target="_new">http://EzineArticles.com/?expert=Bruce_Hokin</a><br /><a href="http://ezinearticles.com/?Do-You-Make-These-10-Mistakes-When-Making-Financial-Decisions?&#038;id=382268" target="_new">http://EzineArticles.com/?Do-You-Make-These-10-Mistakes-When-Making-Financial-Decisions?&#038;id=382268</a></p>
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		<title>management diets dont deliver</title>
		<link>http://www.aboutbusinessarticle.com/2008/08/20/management-diets-dont-deliver/</link>
		<comments>http://www.aboutbusinessarticle.com/2008/08/20/management-diets-dont-deliver/#comments</comments>
		<pubDate>Wed, 20 Aug 2008 11:19:19 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.aboutbusinessarticle.com/2008/08/20/management-diets-dont-deliver/</guid>
		<description><![CDATA[<p>Management Diets Don t Deliver<br />By <a href="http://ezinearticles.com/?expert=Nick_McCormick">Nick McCormick</a></p>


<p>Just as most of us know what it really takes to lose weight, most are also aware of what is necessary to manage well. Both things are simple, but they are by no means easy....]]></description>
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<p>Management Diets Don t Deliver<br />By <a href="http://ezinearticles.com/?expert=Nick_McCormick">Nick McCormick</a></p>
<p>Just as most of us know what it really takes to lose weight, most are also aware of what is necessary to manage well. Both things are simple, but they are by no means easy. Much as being healthy requires a lifestyle change and a return to the basics, so does being a good manager.</p>
<p>The way to lose weight, of course is to burn off more calories than are consumed. Eat less and/or exercise more. Simple. To be a good manager, follow the golden rule. Treat others as you would like to be treated. Everything stems from that. Equally simple.</p>
<p>So what&#8217;s the problem? Despite the fact that there is more written about leadership and management now than ever - more books, more aids, more methodologies to show the way - Americans remain fatter than ever, and management in the aggregate is worse now than ever. How can this be?</p>
<p>The simple answer is that it&#8217;s hard. It&#8217;s hard to eat healthy and exercise. It&#8217;s hard to do what is necessary to be a good manager. If it weren&#8217;t hard, everyone would be doing it. Not only is hard to be a good manager and remain healthy but it&#8217;s frequently enjoyable to do the opposite. It&#8217;s fun to eat unhealthy foods. It&#8217;s fun to go on management junkets and service our needs as opposed to those of the organization.</p>
<p>Some are in the state of denial. They don&#8217;t believe there is a problem at all. These are the ones that do the most harm to themselves and most especially to others. It&#8217;s difficult to convince people to change when they don&#8217;t see that there is a problem. Did you ever come across a woman that insists she&#8217;s a size 4 when she&#8217;s more like a 14? How about the &#8220;I&#8217;m just big boned&#8221; line? Some awful managers think they are the greatest. They routinely violate basic management tenets and twist and warp management wisdom to reflect positively on themselves. They need a &#8220;near death&#8221; experience to awaken.</p>
<p>Some are born leaders. They don&#8217;t think about leadership at all. They just have an innate ability to manage and lead well. It comes easy to them. Similarly, some are born with higher metabolisms, and are naturally more muscular. Some managers never pick up a book or go to a seminar yet are masters at leading. Some people eat whatever they want yet remain slim and muscular. Life is not fair, but that doesn&#8217;t mean that leadership can&#8217;t be learned or that those with slower metabolisms can&#8217;t lose weight. It simply means that for those that are not naturally gifted, it will take more time and more effort. They may never be as great, but they can make improvements and become good managers.</p>
<p>Unfortunately, others believe that they are lost causes. &#8220;Why bother? I&#8217;ll just buy a bigger pair of pants.&#8221; &#8220;Gotta die of something.&#8221; &#8220;I&#8217;ll just collect the pay check and try to do what it takes to stay employed. There&#8217;s no hope for me anyway.&#8221;</p>
<p>There are those that recognize the need to improve, but just can&#8217;t seem to do what it takes to sustain long term success. They search for the easy way. They want a pill, a machine, a management trick. They convince themselves: that that the stars of those exercise commercials got thin and sculpted using the advertised gimmick that they can be millionaires in a week that a 3 day seminar will turn the organization around?</p>
<p>On top of wanting it to be easy, it needs to be quick. After abusing their bodies for 20 years, they desire to be chiseled in stone after a month. After neglecting their staff for years, they expect them to respond to a rah rah speech and execute a productivity plan. They can&#8217;t understand why it doesn&#8217;t work. They repeat these tactics over and over again.</p>
<p>Dieting may occasionally achieve favorable short term results, but in most cases the regiments are too grueling to sustain. Adherence fades and most balloon right back up to their previous weight and usually beyond. There are similar results when embarking upon a management diet. Cost cuts are made or initiatives requiring an inordinate amount of support are attempted. There may very well be short term cost savings, or productivity increases, but in the long term tremendous havoc is wreaked and there is a return to the initial state and frequently worse.</p>
<p>What&#8217;s the answer?</p>
<p>There is no silver bullet. Good bodies and good teams are not built in a day. There needs to be a return to the basics.</p>
<p>Continue to learn. There are tips and aids that will help if done/used regularly. There is always more to learn about dieting and management/leadership. There will be strategies that appeal to some more than others - Take the steps rather than the elevator. Don&#8217;t eat before going to bed. Have a team meeting every Friday. Return all messages at the end of the day, etc. Just pick some proven strategies and stick with them.</p>
<p>Try to weave some fun in when ever possible. Just as playing a sport you enjoy is a great way to exercise without even realizing it, doing a team building exercise is a good way to have fun, build rapport, and to generate creativity. Take small steps and continue to work in more.</p>
<p>It&#8217;s OK to ask for help. Jenny Craig can help. Miracle Consultants, Inc. can too. Just remember that when Jenny and the consultants pack their bags and move on, don&#8217;t revert to old habits. Although the recommended methodologies may be perfectly good, without the discipline, and the lifestyle change they will not result in success. In fact, they will breed cynicism and hopelessness.</p>
<p>The bottom line is this. For those that recognize the need to improve, don&#8217;t go for the quick fad. Dieting is not the answer. A change in lifestyle is required for long term success - a consistent execution of the basics. There will be missteps along the way. Even the best of managers fail, but they recognize their errors and endeavor to limit them and improve.</p>
<p>Nick McCormick is a Principal with Be Good Ventures, LLC.<br />
Would you like to improve your management performance? Go to<br />
<a href="http://www.BeGoodVentures.com/">http://BeGoodVentures.com/</a> to download a <b>FREE</b> file containing 5&#8243;x7&#8243; training cards based on Nick s book <i>Lead Well and Prosper: 15 Successful Strategies for Becoming a Good Manager.</i> Act on some of the tips today! Be Good!</p>
<p>Article Source: <a href="http://ezinearticles.com/?expert=Nick_McCormick" target="_new">http://EzineArticles.com/?expert=Nick_McCormick</a><br /><a href="http://ezinearticles.com/?Management-Diets-Dont-Deliver&#038;id=581050" target="_new">http://EzineArticles.com/?Management-Diets-Dont-Deliver&#038;id=581050</a></p>
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