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Copywriting Tips- 3 Speedy Headline Templates for the Super Busy
By Lorrie Morgan-Ferrero

Headlines are arguably the most important component to eye-catching copy. If you don t have a compelling headline, odds are you ve lost your prospect for good.

Ideally you should write anywhere from 50 to 100 headlines before choosing one. But sometimes you just don t have time. I have the solution. Swipe these 3 templates, fill in the right words and ta dah! Instant headline!

1) How to ___________ (get) __________________ (the biggest benefit your product delivers) Example: “How to Make $87,000 Per Year As A Magazine Writer!” How to headlines are particularly attractive to people looking for information - which is their main activity on the Internet.

2) Quantify it with numbers. Example: “7 Easy Ways to Save Money On Groceries Without Clipping Coupons And Running All Over Town Just For Those Sale Items!” People respond very well to finite numbers in headlines - they want to know exactly how much information they re going to get. (Note that you need to tear up the English teacher rule book here. No number is spelled out - it s all numerals. In other words, forget about the one, two, three - it s 1, 2, 3. There s something psychologically powerful to our eyes when we read a numeral that just isn t there when we read a spelled out number).

3) If ________________________, then __________________!Example: “If You re Looking for One Convenient Source for All Your Business Needs, We Offer a Huge Selection of Office Supplies”. This format almost always works because it states a problem and the solution right there in the headline. That s what people are looking for, the solution to some problem.

Lorrie Morgan-Ferrero, President of Red Hot Communications, Inc. is among a handful of the most highly sought after copywriters in the industry. Lorrie’s passion is teaching both entrepreneurs and copywriters how to master their own marketing through powerful copy. Subscribe to her weekly ezine, Copywriting TNT. Or cut and paste into your browser — http://www.mcssl.com/app/contact.asp?id=40049&afid=&formid=&preview=

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