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Real Estate Postcards: Should I Outsource
By Brandon Cornett

About This Article
The following question comes from a real estate postcard survey I emailed to more than 3,000 agents and brokers. From hundreds of responses, I compiled a list of the most commonly asked questions about real estate postcards. This is one of those questions.

Question:
Should I handle postcard marketing myself or outsource it?

Answer:
A postcard marketing company can make your life easier. There s no doubt about that. I know this for a fact, because I ve worked for two of them. But you shouldn t let a vendor run every aspect of your postcard marketing program. Such vendors are expert at handling the logistics of printing and mailing. But it s unlikely they are real estate marketing experts as well.

My recommendation: Trust postcard vendors with the logistics of printing and mailing, but develop the strategy and message for yourself.

Postcard marketing vendors have highly efficient workflows in place. This lets them print your postcards faster and with better quality than if you did it yourself. So even if the vendor imposes a profit markup (which they obviously do), your total costs could still be similar to a do-it-yourself program — only with a lot less hassle in your life!

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In 2004 I attended the REALTORS