post Category: Business — admin @ 9:06 am — post Comments (0)

Jesus and MLM
By Alastair Harris

Some of you reading this article might be surprised when I say this but Jesus Christ was probably the best network marketeer ever. Jesus built a small team of 12 disciples and spent 3 years educating them to spread his message around the world. How successful was He and what lessons can we learn?

First lesson: Jesus didn t go too big. He understood the power of the network was in the many levels down it would go so he had 12 main players in His 1st level - the twelve disciples. He spent most of his time with them, educating them, motivating them, showing them the ropes.

Second lesson: These people not only were his partners in the project they also became his friends. In fact 3 of them James, Peter and John became his best friends. Remember network marketing isn t just about the money - its about making some friends on the way.

Third lesson: Even Jesus lost people from his first level. Despite all the energy, time and friendship when it came to the crunch all his first level buckled and ran, all except John. In fact one Judas even back stabbed him completely.

Fourth lesson: Although his down line had lost faith in the project - Jesus won them back to the plan - so much so that eleven of the twelve he originally lost stayed with the plan to the point of giving their lives in the cause. The other one Judas destroyed himself.

Fifth lesson: One Jesus had gone the training and plan was still so good that these eleven plus even some new people and a surprising new first level apostle (Paul) took the gospel all over the world. Thomas went even as far as India. Others went to Africa and Paul went to went through Asia Minor (Turkey), Greece, and Rome.

Sixth lesson: Explosive growth. Jesus knew the power of the plan lay in the multi-level marketing. So the new 12 on the day of Pentecost adding 3,000 people to his down line! Soon they were so successful they had to appoint 7 new leaders (deacons) in the 2nd level. In less than 2 centuries the number involved in the gospel multi-level marketing plan had grown into Millions! By the third century everyone could see how successful the project was and even former enemies wanted on board.

Seventh lesson: Some of your best sales people are going to be those who originally opposed you. The apostle Paul originally persecuted the Christians until Jesus paid him a special personal visit. Paul then took the gospel to Asia Minor, Greece, Crete, the Middle East and Rome.

Eighth lesson: You must believe in the product your marketing if you want to grow.

Final lesson: What plan are you following for your life.

Need a plan - meet the creator his book the Bible is a good place to start!

Need a MLM - visit http://freedom.ws/alstar70

This article is the property of Alastair HARRIS and his immediate family. It may be freely republished over the internet but must include original links.
Alastair HARRIS is the main promoter for article-gems.com article directory (visit http://www.article-gems.com) and the getfinancialfreedom4u family of websites, blogs and projects (visit http://getfinancialfreedom4u.ws) specializing in online business opportunities and education, income being generated by affiliate marketing, Google, GDI, eBay, e books, clip flipping and more. Alastair is rated as an expert author on numerous article directories and is very open to assisting others on the internet

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Dwelling in a Paperless World
By Ajeet Khurana

Are we on the verge of bidding goodbye to paper? In recent times, we have witnessed the expansion in the use of the computer. The rise of the Internet was a phenomenon that most of us were unprepared for. Yet, in less than a decade it has spread faster than anyone could have imagined. It has resulted in the creation of a technologically savvy group of people. Today, lots of us have dumped our long exercise books and sheaves of paper for the ease of a computer screen. Pens and pencils are no longer the life-savers in the offices of today. In addition, paper has quickly and discretely been edged out by the speed and ease of the computer.

Should we start getting ready for a paperless world? Must we prepare to bid our final goodbyes to the filing cabinets of today? The paperless world is coming. The evidence is easily visible in the way in which offices are quickly becoming paperless. Bank statements, for instance, are available over the Internet. E-statements are the order of the day. Log into a computer far, far away, and you will still be able to access an old e-statement. This is one of the benefits of a paperless world. It is much easier to access information.

E-statement delivery is not a difficult thing if you have a functional email address. In fact, more and more people in the world of today have begun to rely almost exclusively on e-statements. With the influence of the Internet growing in leaps and bounds, we must prepare ourselves to become increasingly dependent on the virtual world. In fact, online statement delivery is becoming a lucrative business option in the world of today. A number of firms are ready to jump on to the e-statement bandwagon to make more and more money for themselves.

Where does that leave us? The answer is: With fewer and fewer heaps of paper. Even though there may not be a conscious effort to become paperless, people are opting for a paper-free world. After all, the world of today relies on speed. Paper tends to make life slower, and we do not have the time for sloth. Everything must be completed with great rapidity. Deadlines must be met yesterday. In such a world, paper has no chance against the power of the Internet. In its attempt to rule sovereign over the whole world, the Internet is making its presence felt in all aspects of modern life.

The world has gone paperless. You can too with e-statements and online statement delivery. For a business solution, contact the professionals for e-statement delivery.

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VOIP Business Phones
By Max Bellamy

VOIP is short for “Voice Over Internet Protocol” and is used in conjunction with IP (Internet Protocol) Telephony, Internet telephony, and Broadband Phone. This procedure is implemented while routing of voice conversations over Internet. A VOIP telephone call is made by using a computer. Voice data gets transmitted through Internet, instead of normal telephone transmission lines. Voice over IP system can also be used on Local Area Networks.

VOIP telephony service is not as efficient as compared to conventional telephone service providers. Conventional telephones use dedicated transmission lines to carry telephone signals, while Internet is constantly carrying all kinds of data. It simultaneously transfers voice data too. Internet connections usually have greatly different upstream and downstream data flow rates. This could result in significant reduction in voice data flow rate and consequently, voice quality.

VOIP to VOIP phone calls are usually free, regardless of the service provider. If a person calls from a VOIP system to a conventional landline or GSM mobile telephone, then the caller may have to pay the charges.

Two types of “non-internet based” to VOIP communication systems in use today are DID or Direct Inward Dialing and “access numbers”. DID system works by making direct connection between caller and VOIP user. However, the “access numbers” system requires callers to input extension number of the VOIP user. Access numbers are usually charged as a local call to callers and free to VOIP users. A DID usually has a monthly fee. There are also DID systems which allow free use at the VOIP end but the charges are paid by the caller.

Phone services when implemented via VOIP, are virtually free or cost much less compared to conventional telephone service providers. Cost savings mainly result from use of a single network to carry voice and data. When users have required network capacity, they can use VOIP at no additional cost.

Business Phones provides detailed information on Business IP Phones, Business Phone Etiquette, Business Phone Numbers, Business Phone Services and more. Business Phones is affiliated with Affordable Business Phone Systems.

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post Category: Business — admin @ 8:39 am — post Comments (0)

How To Tame The Buying Beast Inside Your Customer
By Evalin Tonara

When used effectively, classified ads can be one of the quickest and most inexpensive ways to increase your sales. A well written classified ad can generate thousands in sales, yet could cost you pennies to write and run.

What if you can understand and control your customer s mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I m not talking about a magic trick or lay down a lesson of motivation. It s about understanding the different reactions made by the human mind in various situations. I m going to briefly discuss 3 key aspects of psychological secrets that you can apply in your promotion efforts for a certain increase in customer response.

They are:
1. Curiosity
2. Because / Reason Why
3. Greed

Curiosity

What is it? Curiosity can be defined as “the desire to know the unexplored” in simple terms. People want to know things that many others don t know. They like to discover the secrets that only some people know. The desire to know is a compelling force in marketing, so we have:

* Secrets of the Diet Industry Uncovered
* What Time Share Companies Don t Want You To Know
* Misteries of A Youthful Appearance Revealed
* The Hidden Keys of Car Buying

Because / Reason Why

Telling people a valid reason for your action is another great influencer in human behavior. People will trust you if you can offer a reason for what you are doing. Say you offer a 50% discount on your digital cameras for the last 10 days in this month. People are too smart today and start to think it s probably because you want to get rid of your defective products or because its 2 days before the expiry date (in case of food items). Wouldn t you and I think the same way when we see a similar message?

Give them a true believable reason. For example, let s say you have a slow time of the year and you want to increase your business during this period. Make a special, limited time offer. Offer to throw in an extra free bonus or a special discount simply because it s your “slow time” and you need to pay your staff anyway.

Don t you think people will believe it? If you can give a solid reason for a particular action, people will have no doubts about what you say - there is simply very little room for doubt.

Greed

People are greedy. I m not talking about food but greedy in a marketing perspective. Everybody feels from “what s in it for me” syndrome. They really want to know how your product can benefit them. Notice that, the “customer s will buy benefits and not products”. Confused? You ll see what I mean in a minute.

Analyze the following list of benefits written about a digital camera.

* Can store over 200 photos
* Supports every color you can see
* Manual included so you can start even if you have no previous experience

This will certainly open the eyes of a person who has an idea of bu ying a camera one day. This is in complete contrast to the following, where the product is described.

* Has a memory of 6000k
* Supports 16-bit colors
* 60-page manual included

Customers don t want a memory of 6000k, but they want to store 200 photos. Get it? You must clearly tell the customer how will they benefit by buying your product. You can then describe the product itself, when they are looking for more information.

Here is a list of five qualities common to successful small business advertising campaigns:

1. Zero in on Your Best Prospects
2. Set Yourself Apart from the Crowd
3. Demonstrate Value
4. Focus on client problems
5. Require Action

For more visit the website =>http://www.advertisingguidelines.com

Evalin Tonara

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post Category: Business — admin @ 8:08 am — post Comments (0)

How Do I Convert Microsoft Word to a PDF File?
By Dean Mapa

It s really quite easy to convert Microsoft Word to a pdf file, or rather, a Microsoft Word document to a pdf file.

Method 1. This is the easiest if you have Adobe Acrobat installed in your hard drive. Take note that you need the full program of Adobe Acrobat and not just the Adobe Acrobat Reader, which is free to download.

If you don t have Adobe Acrobat, you can purchase it from http://www.adobe.com or you can read on to find out where you can convert Microsoft Word to a pdf file.

Assuming you have Adobe Acrobat in your hard drive, we can also assume the conversion program, Acrobat Distiller, has been automatically installed as well. In this case, open the Microsoft Word document you want to convert to a pdf file.

Click on File at the menu on top of the document. Then click Print. A dialogue box will appear. If you have one or more printers connected to your computer, they will be listed there. One of the options will be Acrobat Distiller. Click on that. The conversion will then begin.

After a few moments a dialogue box appears prompting you to save the document. It will have the same file name of the original Word document but with a pdf extension. You can change the file name if you want. Choose the directory where you want to save the file and then click on the Save button.

Once the file is converted and saved, Acrobat automatically opens with the saved file so you can look at how your Word document appears as a pdf file. You can also do finishing touches such as encrypting the file so it can t be changed by the reader. This is good if you re selling the documnet as an e-book and you don t want it altered by those who buy it.

Method 2. This is what you can do if you don t have Adobe Acrobat installed. You can download a free converter at http://www.primopdf.com. It works the same way as Method 1 above, the difference is you print to PrimoPDF

post Category: Business — admin @ 8:08 am — post Comments (0)

Visualizations and Affirmations
By Diane Chester

If you could have a perfect day in your business, what would that day look like? What time would you wake up and how would you feel? What would be the first thing you would do? How would the people you come into contact with act towards you?

Every day that you do business without a visualization of how things can be you are losing money. Visualizations are extremely important to your success. But what are they?

Have you ever worried about something in detail? Ever play it over and over in your mind and imagine how it will probably turn out? Well then you have experience with visualizations. You see, worry and fear are visualizations in reverse. So if you can worryyou can visualize.

Setting goals is extremely important in any business. You need to know what you are working towards. But you have to believe those goals are possible for you or you will lack the motivation to shoot for them. And in goal settingseeing is believing. You need to see it if you are ever going to believe it. And that is where visualizations enter in.

Visualizations are a picture you have in your mind or a feeling you have about something. It is what makes something real for you. It is one thing to say that a trip to the Caribbean would be nice. But it is quite another to picture yourself lying on the beach, surrounded by white sand and crystal clear blue water. To get a picture so clear that you can almost taste the Pina Colada! Now THAT is motivation to take that trip! If you picture that every day and go over it again and again in your mind you WILL be taking that trip!

Visualizing is having faith in something you want. Worry is having faith in things you don’t want. Remember, if you can see it, you can BE it.

Affirmations are just as strong. An affirmation is something that you write or say repeatedly and these can be either positive things or negative things. If you keep saying “I’ll never be able to do that”, then guess what? You won’t. Typically whatever you say after the words “I am”, “I can”, “I will” will become true for you. Consequently whatever you say after the words “I’m not”, “I can’t” or “I won’t” will also be true for you.

So sit down and visualize your goals. Do you want a new car? Then find one you like. See yourself in the drive’s seat. Maybe even test drive it. Make it real for you.

I asked at the beginning of this article what your perfect day in your business would be like. A good exercise would be to sit down and right out your ideal day. From the time you get up in the morning until the time you go to sleep, what would that ideal day consist of. Put it into as much detail as possible. And read it every day. Visualize that perfect day for you.

Then write out your goals and visualize them. Remember to always write in the present tense, not the future. Don’t say “I want to have a new car”. Say “I have a new car”. Write in the positive, not the negative. Say “I have more than enough money” and not “I am not broke”

Determine what your “end game” is. What do you need to achieve all your goals?

If you can determine what your goals are, visualize yourself in that position and write out your affirmations I have no doubt you will achieve much success!

Diane Chester, Success Coach
http://pseinfo.payitforward4profits.com

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Tips For Working More Efficiency In Office!
By Chee Shai Choon

When you are working in a consultancy office like me in Malaysia, it is quite common that you will be an all round worker. i.e. you have to handle a lot of project from design level until construction level. It also includes the management level works.
Below are some tips for working more efficiency:

1. Every day, all corresponding letters or faxes must be attended immediately. Avoid any delay on these. Else you will receive a number of complaints from client. Unless the request needs a lot of attention, then you have to arrange a time to attend it.

2. Any return calls must proper manage. Select a best time for you to return call.

3. It is recommended that to do any brain thinking works in early morning because it is the best time for thinking. Try not to do any brain thinking works after any site visits especially in the hot afternoon. It also not recommended that when your emotion is bad such as angry.

4. If you feel tired than push the entire difficult tasks to another time, else what you do now will have a lot of mistakes. When human is tired, performance is low.

5. During meeting, try to answer any questions arise and resolve in meeting. But if you are not sure about something, remember not to commit it.

6. Try not to do long overtime work such as every day work until 1am or 12am morning. Next day start working in 7am. Overtime works for short period only. If you continue for a few weeks, you will find that you will be tired in day works. As a result, your performance will drop. This is not to ask you to lazy.

7. After a long working period, a tea break is a good time for you to relax. You will be more effective when you return to work.

8. When you assign any duty for your workers, bear in mind that you have to follow up with them through out the process. Do not last minute, call up them and ask for results! If your workers not doing your works, then how?

9. Project files management is important. Every completed project must be proper filed. No doubt that you may feel that this is waste of time but it will be helpful when you are looking for this project file after say 3months. If you put else where, you will be required a search for project file. Sometime, it consumes half a day or more. In a way, you are wasting your valuable time.

10. Project files management also important in computer filing system. Do not simply save you file any where in hard disk. Put into a proper folder and with good naming to folder. If some file had a lot of amendment, one of the ways is to save in date format. After some time, you can trace it more effectively. Remember to backup your files more frequently, you will not know when your hard disk is going to damage, your computer attacked by virus and etc.

11. Try to manage necessary thing to be brought to site! Do not left any things in office when you go for site visits. Otherwise you have to pay another journey to there. You will not feel it when is near by. How about to trip that need a day journey?

Reading Level: Beginner. http://www.civilstructural.com.my/

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Do You Have a To Don t List
By Stephanie Ward

As a business owner you may struggle with the question of how you will be able to get everything done. This is especially true for independent service professionals and solopreneurs. There are only so many hours in the day, this isn’t going to change. So something else has to.

And if you spend almost all of your time working in your business, you don’t have time for the rest of your life. Isn’t it true that some of the reasons you started your own business were so you would have more freedom and fun? If you are stressed out and not able to get the right things done, then your business isn’t serving you in the way you intended.

The answer is to only focus on the main drivers of your business. The kind of things that are the most important to the growth of your business. I know, I can hear you saying that your business is different and you have dozens of important things you must do. The truth is that not everything is equally important. It’s really a matter of choice and you are the one who can decide how you choose to spend your time.

In many cases, in your heart you may know what the most important things are, but somehow loads of other things seem to get in the way. This is where a “to don’t” list can come in handy. So instead of a long list of things to do, try turning it around and focusing on what you don’t want to do. This will help you stay focused on the right things by default.

To get started, make a list of all of the things you are going to stop doing, things that are not directly connected to the core of your business.

Here are some examples of things for a “to don’t” list:

* Don’t schedule meetings with everyone who asks me

* Don’t check e-mail every 10 minutes

* Don’t spend hours thinking about small things like the best font type

* Don’t get lost surfing the internet

* Don’t keep doing things manually that I can automate

Once you have your list ready, keep it in a place where you can see it.
As you begin each day, think about what you want to accomplish and remind yourself of what you will NOT be doing. As you take action throughout the day, be aware of your activities and check to see if something you are doing is on your “to don’t” list - if it is, stop doing it immediately! You can always add new things to your list as you become more aware of how you spend your time.

After awhile, you will automatically notice a “to don’t” and you will choose not to do it before you get lost in the activity and wonder where the last hour(s) went.

You can also use your “to don’t” list as a way to set stronger boundaries for yourself, and your business. Saying no to certain things makes the things you do choose to say ‘yes’ to, that much more clear and powerful.

It’s fun to make a list of all of the things you don’t have to do. So why not get started and see how many things you can identify that are not supporting the creation of a profitable business. You will be surprised at how much more you can get done in less time, still grow your business, and have a life.

© Stephanie Ward, 2007

WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER OR WEB SITE?
You can, as long as you include this information with it:
Life & Business Coach Stephanie Ward helps business owners
set their profits on fire! Grab your copy of the FREE Special Report
7 STEPS TO ATTRACT MORE CLIENTS IN LESS TIME’ plus
free monthly profit tips at: http://www.fireflycoaching.com.

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post Category: Business — admin @ 7:34 am — post Comments (0)

Developing an Eye for Detail
By Ron Kaufman

I flew Business Class on one of the world’s largest airlines and found myself in a chair padded for pleasure.

This up-to-date seating boasts an impressive list of features: reclining back with adjustable lumbar support, extended leg rest, electronic ‘rolling massage’, adjustable headrest with padded wings, two reading lights, a power point for laptop computers, a telephone, Internet connection, special built-in pouch for personal effects, large video screen with 14 movie selections, 19 audio channels, and noise-canceling headphones.

I was so impressed, I decided to write some positive feedback for the airline on the spot. I asked the friendly cabin crew member for a ‘comment card’ and a pen.

She handed me a pen from her pocket that read ‘Narita Tokyu Hotel’ and said she would look for a comment card, but wasn’t sure if there were any aboard.

She returned a few moments later and handed me an airline writing kit with three postcards, two envelopes, and two sheets of airline stationery in an attractive blue folder. And she confirmed there were no comment cards aboard.

I thought that was odd. Simple comment cards are cheap to print, easy to use, and fast to hand out and collect. The fancy writing kit costs the airline much more, yet it doesn’t help solicit customer feedback.

Stranger still was the pen: ‘Narita Tokyu Hotel’?

‘Don’t you have any airline pens?’ I asked.

She blushed and replied ‘No. We used to carry them, but we don’t any more. But passengers still ask us for pens all the time, so we take extra ones from the hotels where we stay.’

‘Really?!’ I laughed. ‘The airline installed these great new seats and hands out fancy writing kits, but doesn’t carry inexpensive plastic pens on board for passenger use?’

She grinned sheepishly and brought me a sample of what the airline does provide for Business Class passengers who wish to write: a small golf pencil. About three inches long, these little blue pencils are sharp as a tack and emblazoned with the airline’s name and logo in white.

I am sitting in a world-class airline seat. I can get a classy, expensive writing kit just by asking. But if I seek a ballpoint pen, the airline gives me a tiny pencil made for golf.

A cost-savings effort was to blame. The cabin crew explained that too many passengers kept asking for the pens.

How penny foolish! When a Business Class customer takes an airline pen home, that airline’s name is seen every time the pen is used. An average pen lasts hundreds if not thousands of uses. In advertising terms, that’s a lot of brand name impressions on the existing customer base.

But who gets all those valuable advertising impressions in this airline’s case? The ‘Narita Tokyu Hotel’!

Well, not quite. Another hour into the flight the same cabin crew member came back with a shy request, ‘Excuse me, Mr. Kaufman. Can I have the pen back, please? Another passenger needs it’

Key Learning Point

——————————————————————————–

Be sure your products keep pace with industry improvements. Other airlines must take note of this airline s terrific seating. For long-haul flights in upper-class travel (where airline profits are made), seat enhancements do make a difference. But don t neglect the little things that make a difference to your customers.

Action Steps

——————————————————————————–

Examine your product improvement budgets. Where are you spending? Where are you saving money? Will your customers notice the impact?

Ron Kaufman is an internationally acclaimed educator and motivator for partnerships and quality customer service. He is author of the bestselling “UP Your Service!” and founder of “UP Your Service College”. Visit http://www.UpYourService.com for more such Customer Service articles, subscribe to his Newsletter, or to buy his bestselling Books, Videos, Audio CDs on Customer Service from his secure Online Store. You can also watch Ron live or listen to him at http://www.RonKaufman.com.

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The Five Biggest Marketing Mistakes made by Personal Trainers and Fitness Professionals
By Lea Woodward

Mistake #1 - Failing to Focus on the BENEFITS that your Product or Service offers your Customers and Clients

If you go to buy a TV, what are you actually buying? Are you buying the equipment…the combination of electronics and wires and the casing that surrounds it? Or are you actually buying the BENEFITS of the TV…the sound you will hear, the picture you will see, the pleasure you will get from flopping down in front of a widescreen TV to enjoy your favourite movie, perhaps the significance and joy that you get from owning a TV larger than the your neighbour across the road!

If you can understand the following principle, your marketing will instantly improve:
People don’t buy your product or service. They buy the benefits that your product or service offers them.

But this assumes you understand the benefits of your services yourself!

Do you know why your existing clients work with you? If not, ask them! You may find that the reasons differ…one may work with you because of the motivation you bring, another because of the fun you inject into their training, another because you help them feel better about themselves.

So spend some time getting clear on what exactly your benefits are and then make sure that you articulate them precisely in all of your marketing communications.

Mistake #2 Relying on just one or two main forms of Marketing

As a personal trainer of CHEK professional, you are probably using one or two main forms of marketing to grow your business. Perhaps you use word of mouth referrals or ads in your local gym?

If you really want to grow your business, your aim should be to set up a multi-level marketing machine that works tirelessly for you to generate new clients on an ongoing basis. And that combines several marketing forms in one.

You do not want to fall into the trap of so many trainers, who go all out to get new clients, spend their time training those clients &amp forget about marketing for a while, then when those clients leave, have to spend a few weeks or months getting more. Do you?

So what additional forms of marketing are there? Have a look at the following:

  • Direct mail
  • Referrals
  • Advertising
  • Pay Per Click
  • Telephone marketing
  • Email marketing
  • PR
  • Joint Ventures

What would happen if you were to double the number of marketing strategies that you currently use, consistently over the next few years?

Mistake #3 - Running Ineffective Advertising

Have you ever spent a few hundred pounds to advertise in the local Yellow Pages? Do you know how successful it was for you? What your return on investment was?

Many personal trainers &amp fitnessprofessionals get caught up in spending money they do not really have on advertising.

It can be a highly effective way of generating new clients and increasing your business but it can also be a costly mistake.

The main causes of an ineffective advertising campaign are:

  • Badly written adverts
  • Lack of testing to see how successful it is

Before you consider advertising in anything, consider this:

Make sure you write compelling &amp action-oriented copy. Get your prospective clients to take action once they have read your ad. Either calling or emailing to get a free report or some form of response. This is the only way you will know if your advert is working for you or not.

Make sure you get the headline right as this is your only chance to get somebody to read your ad. If the headline is rubbish, they will not read further than that..

Mistake #4 - Not Communicating Effectively with Existing or Former Clients

Your best immediate sources of additional profits and increased business are your existing or former clients. These are the people who you have already invested time, energy and money with to create a relationship. They know you, they trust you, hopefully they have enjoyed training with you. Because of this it is normally five to ten times easier to get an existing client to buy from you again, than it is to get someone to buy from you for the first time.

You might then be asking, if this is true, why do so few businesses do this well?

Think about some of the companies who do. Amazon for example. Do you get their emails telling you about new books they have recently released that might be of interest to you, based on your previous purchases? That is a great example of keeping in touch with existing customers.

Imagine th: if you could keep your existing clients in a ready &amp willing to buy state so that if you suggest a great new service or product, they are just desperate to buy would you want that?

So if you apply this principle to your business, here are some useful questions to answer:

  • How often do you communicate with your existing or former clients?
  • What do you have to offer your existing or former clients?
  • What are you not offering existing or former clients that you could be offering them?
  • When did you last send a letter to your former clients?
  • When did you last email them? Did you measure the response?
  • When did you last call them?

When you do communicate with them, what more could you be doing to clearly explain the specific benefits that they will experience?

Here are some more useful questions to maximize your relationship with existing or former clients: Do you spend at least 15 minutes each month thinking of an exclusive offer you can make to your clients? Do you say thank you’ to yourclients either by letter, email or telephone? Do you ask your clients for referrals?

If, as a personal trainer of CHEK professional you have a limited service or product line, do you know of additional companies, products or services that your clients could benefit from?

Mistake # 5 - Not using Email Marketing Effectively

Would you like to be able to communicate directly with your existing clients and potential clients for free, any time you like and as often as you like? Anywhere in the world? For free!!

Well, with email marketing you can.

The power of the internet is immense. Where else can you market to people who are looking for just what you provide precisely at the moment that they are looking for you?

Where else can you find out instantly whether there’s a market for a new service or product you are thinking of offering?

To make email or internet marketing work for you, you must:

  • Capture the email details of every potential, interested client
  • Use the emails to contact these potential, interested clients on a fairly regular basis
  • Personalise your email communications

If you can avoid these 5 big mistakes when marketing your personal training or fitness-based business, then you will be ahead of most of your competitors and easily attract new clients.

Lea Woodward is the UK s Leading Business Coach for Fitness Professionals. She runs a 12 month Business Success Programme for a limited number of private clients and a 6 Week Ultimate Fitness Marketing Programme. To find out more about Lea, visit her website, http://www.LeaWoodward.com

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